COCA-COLA x T-MOBILE ARENA – VIP LOUNGE

Project Summary: The project brief called for a cost-effective design for an existing shipping container pod outside the T-Mobile Arena in Las Vegas, which would be re-purposed as a VIP lounge space during events. The Coca-Cola team requested a bold, eye-catching design that fully embraced the brand’s signature red while creating an engaging and interactive environment for guests.

Design Agency: The Industrial
Experiential Designers Dazzy Shah & Thea Pham